Teaching Real Business Finance

We've been helping Australian business owners understand their numbers since 2018. No jargon, no shortcuts – just practical knowledge that actually works in the real world.

Started from Frustration

Back in early 2018, I kept meeting brilliant entrepreneurs who were making great products but struggling with basic financial decisions. They'd ask questions like "Should I hire someone or buy equipment first?" or "How do I know if this marketing spend is worth it?"

The problem wasn't intelligence – it was that most finance education either assumed you had an MBA or treated you like you were twelve. Nothing felt practical for real business situations.

Our first workshop had eight people. We spent three hours working through actual cash flow scenarios using their real businesses. By the end, everyone had a simple system they could use immediately.

Business workshop session with entrepreneurs learning finance fundamentals

What We Actually Believe

Numbers Tell Stories

Financial statements aren't just compliance paperwork. They're the story of your business decisions, and learning to read that story changes everything.

Tools Over Theory

You need systems you can use on Monday morning, not academic concepts. We focus on practical frameworks that work in real business situations.

Your Time Matters

Business owners don't have months to become finance experts. We teach the essential 20% that handles 80% of your financial decisions.

Hendrik Bergström

Finance Education Director

I spent twelve years helping mid-size companies fix their financial processes before realizing the real problem started much earlier. Small business owners were making crucial decisions without understanding basic financial principles.

These days, I focus on creating education that actually sticks. Not the kind where you nod along in a seminar then forget everything by Thursday, but practical knowledge you can apply immediately to your business.

When I'm not teaching, you'll probably find me testing new ways to explain complex concepts simply, or working with our program participants to solve real financial challenges.

Cash Flow Planning Financial Analysis Business Budgeting Cost Management

How We Approach Education

Start with Real Situations

Every lesson begins with actual business scenarios. We use case studies from real companies (with permission) so you're learning from situations that actually happened, not textbook examples.

Focus on Decision-Making

The goal isn't to make you an accountant – it's to help you make better business decisions. We teach the financial concepts that directly impact your choices as a business owner.

Practice with Your Numbers

You bring your actual business data to work with. This isn't theoretical – you'll leave each session with insights about your own company's financial situation.

Build Systems That Last

We help you create simple, sustainable processes for ongoing financial management. The kind of systems that become second nature, not extra work.

Small business owners reviewing financial documents and planning budgets

Business finance planning session with charts and financial analysis tools

Entrepreneurs working together on business finance fundamentals and cash flow planning

Ready to Get Started?

Our next comprehensive program begins in September 2025. Spots are limited because we keep groups small for better interaction and personalized guidance.

Learn More About Programs